Selling Your Home Successfully on the Global Market
The global housing market is swarming with properties, and buyers are more discerning than ever. If you’re preparing to sell internationally, presenting your home at its very best is essential for a fast sale and an optimal price.
Renowned global real estate agent Matt Dawson of Chestnut Park Real Estate has witnessed some major pitfalls that can deter buyers. Here’s his expert advice on avoiding the biggest turn-offs to attract worldwide interest in your property.
Top Buyer Turn-Offs and How to Avoid Them
1. Vibrant and quirky paint colors
While unique or bold decor choices may suit your personal taste, international buyers often prefer neutral tones that allow them to imagine their own vision for the space. Stick with classic color schemes like whites, beiges, and soft greys for a universally appealing canvas.
2. A messy or dirty home
Cleanliness should always be a priority when showcasing your property. Grimy kitchens, stained countertops, and untidy bathrooms can leave buyers unimpressed. Aim for spotless surfaces and keep things tidy before every showing. For international buyers or virtual tours, cleanliness can amplify the perception of reliability and care.
3. Unpleasant smells
Noticeable odors from smoking, pets, or heavy cooking can be an instant turn-off for buyers. Use light air fresheners and ensure proper ventilation before showings. Neutral scents are universally appealing, whether buyers are local or overseas.
4. Neglected curb appeal
First impressions matter globally. A well-maintained exterior can set the tone for the rest of the property. Trim hedges, mow lawns, and consider adding potted plants or fresh mulch to boost curb appeal.
5. Overwhelming pet presence
Not everyone adores animals, and a barking dog or multiple pets can intimidate potential buyers from different cultural backgrounds. Relocate pets temporarily during showings to maintain a tranquil atmosphere.
6. Poorly planned renovations
Unusual layouts or peculiar renovations (like a toilet adjacent to a kitchen) can be perceived as costly corrections. Aim for changes that appeal to a broader audience. If you’re considering renovations, focus on functionality and timeless design.
7. Dim, gloomy interiors
Dark interiors can make spaces feel small and uninviting. Brighten rooms by cleaning windows, repainting walls with light colors, and adding appropriate lighting fixtures. Light and airy spaces tend to attract diverse buyers across global markets.
8. Uninviting basements
Basements often play a significant role in influencing buyer decisions. Clear out clutter, freshen up walls and floors, and ensure the space feels clean and functional, even if it’s a storage area.
9. Dirty or neglected appliances
Many buyers, particularly those inspecting homes digitally, still care about the cleanliness of appliances. Keep your fridge organized, and ensure your oven and dishwasher are spotless. It reflects on overall property upkeep.
10. Swimming pools
Pools can divide opinions globally. While some buyers consider them a luxury, others see them as an unnecessary expense. Maintain the pool impeccably and make it a feature of the home, but recognize it may not appeal to all markets.
A Competitive Market Calls for Exceptional Preparation
Selling your home on the international stage requires attention to detail and a thoughtful approach to universal buyer expectations. By tackling these common deal-breakers, you’ll create a property that appeals to a broader audience and stands out in a competitive global market.
For more expert real estate guidance tailored to international audiences, connect with top agents or explore global market trends to successfully position your property for sale.
